To promote Praxis as pharmaceutical patient recruitment experts we created a B2B campaign highlighting how risky it is to try to take on patient recruitment without Praxis. Print posters were mailed, print ads in trade magazines reached a broad audience, and an email campaign lead to a website that housed the "Risk Files". The website and email campaign utilized sourced clips of dangerous or foolish situations to drive home the point that without enrolling your study with Praxis you were doing something risky. The poster photography was original and was my first and only time working with a real bear!